There were a number of case studies, some presented by clients, showing the technical and business benefits of a dynamic scaling cloud platform, which is worthy of note in itself. However what differentiates IBM besides the technical platform is the leverage of cognitive components or services, which I like to call "cogs". Partners were able to demonstrate the value of cognitive assists in several business situations that delivered business results. IBM intends to show it's cognitive capabilities as it's advantage through making "cogs" consumable in their Bluemix development environment and by funding partners that can deliver vertical and horizontal cognitive solutions for clients digital journeys. See a growing inventory of cogs in the image below:
I was delighted with some of the vision on video content, IoT and cloud data management, but I was disappointed about not hearing more on their graph data base and digital transformation assistance. I wasn't clear on IBM's block chain stance, but they had a small "demo like" presentation. I think it's early though. We also had to chose one breakout session from a list of six great sessions. I hope to catch up on some of the sessions I had to miss because time constraints.
IBM is flexing it's cloud muscle now while it is growing and adapting. I'm hoping that the new approaches do not leave some of the early adopters behind. IBM is also starting to show it's cognitive prowess and I expect this to accelerate. What seems to be missing is a marketing name that catches fire in the market like IBMs competitors have done. To me it's always better to deliver the running architecture before the marketing, so I'm not as critical here. Make no mistake, IBM is not done delivering, but I like the results so far.