Wednesday, April 16, 2014

The Digital Organization is Multi-Goal Driven

There is a management saying that goes like this  "You Get What You Measure". I would suggest that you should measure what you are targeting and that's why goals are so important. Those organizations that model their goals and can shift the weightings of these goals as needed will become the best digital organizations. Most organizations want static best practices, but the reality of today demands something else. In a simple world the only measures that count are revenue, expense and economic value. While tactically this is necessary, but there are many contributing goals that help these basic measures. Contributing and leading goals should be mapped and analyzed.

Pick Your Goals:

There are traditional contributing goals that organizations need to deal with to deliver financial results now, but there are other goals and appropriate measures to select that have either a leading or a high influence effect over time on the financial results. Here are a dozen other goals to consider to measure:

Value/Supply Chain Excellence
Enterprise Excellence
Customer Rage
Service Excellence
Corporate Citizen Ship
Human Capital
Corporate Wellness

Model Your Goals:

If you don't model your goals and their relative relationship to each other, you are doomed to be react mode and let financial results slip over time. Knowing what the best balance of all the contributing goals is essential to reach great outcomes in a complex world.

Model the Scenarios for Goal Changes:

There may be situations where you need to change the relationship of contributing goals or the emphasis (weighting). At a minimum one should know the likely outcomes of weighting and relationship changes. Technologies can contribute here with goal visualization, animation and simulation.

Net; Net:

The kind of complexity that organizations have to deal with will necessitate leveraging visual and dynamic goal models. The more complex the business and the business environment. the more need for goal modeling