Situation Analysis (SA) is a key component of strategic management and delivers key benefits if done properly. SA is essential to guide SWOT analysis. This video discusses some of the more recent improvements and the use of a more valuable and updated version of situation analysis. There is an emphasis on the productivity gains by using GenAI and other AI capabilities. Separating out landscape analysis from the SWOT portion positions the landscape insight available for more focused analysis, such as competitor, market, and technology trends.
The Video Covers the Following Key Issues:
- Why is Situational Analysis Important?
- What are the Benefits of Situational Analysis?
- What are the Critical Mistakes Organizations Make with SA?
Click here for the Video
Click here for the Background of the Expert Frank Kowalkowsk
Click here for the Background of the Interviewer, Jim Sinur
Additional Reading:
Situational Analysis with SWOT
