Visual Research is the Future

Last week, Aragon announced that we will be making all of our research notes visual, which means they will all have embedded video. No other research firm is doing this and no one will for quite a while. Why? The short answer is that it’s time intensive. Over the past three years, we’ve spent our time developing and fine-tuning our methodology that allows us to create compelling videos, on-demand. But it took a lot of experimentation to figure out what worked and what didn’t.

Digital Transformation Calls for More than Text Research:

While text documents will never go away, today, the fastest way to learn is through visual content. This is one of the reasons why video is so popular with consumers, and why many enterprises are being inundated with demands from users to support more video. Aragon is responding to this need by introducing Visual Research:

Why Visual Rearch Now?

On Facebook, 100 million hours of video are watched every day, and YouTube has over a billion users, almost one-third of all people on the Internet . Users like video because it’s fun and provides information in an accelerated format, and Visual Research is about just that: learning and absorbing knowledge faster.

The benefits of video learning are numerous. People can process visual images faster than text—in just 13 milliseconds (source: MIT). Traditional text documents need to be read multiple times to burned into memory, but when we watch videos, we 95% of what we saw.

For enterprises the benefits cannot be ignored:

• Increases learner engagement, participation, and satisfaction
• Immediate Recognition: video images are processed 60,000x faster than text
• Visual Recall: up to 80% recall of videos seen in the last 30 days
• Fastest way to learn and recall a complex or new topic

Net; Net:

In the era of Digital Transformation, there is no better time to empower your people to increase their knowledge. Visual Research can help you minimize the learning curve when it comes to competitive insights. Reach out directly to us to see the difference Visual Research will make in your enterprise.

Editor’s Note: Visual Research is a Trademark of Aragon Research.