Alan then went on to explain that Infinity was going to add empathy and highly contribute to true design thinking. I'm not quite sure I was able to grok how that was going to happen, but I think there are more announcements coming on the second day around how the customer is feeling at moments of truth or touchpoints.
As always Pega is always demonstrating it's potential through case studies on stage and at breakout sessions. Pega is now calling the outstanding organizations Digital Super Heroes. This is an effective way of getting clients to share a little of their digital success on stage. Don Schuerman announced the DX Heros and introduced Nicole Verburg of VodafoneZiggo who explained how they were using better customer experiences and intelligence to cross-sell products.
Lost in the shuffle was a small announcement of the recent "In Chat" acquisition which adds significant Digital Messaging (DM) capabilities. What was obvious was Pegas support for "Girls in Tech" with a fundraising effort of over 400K. The first day was a big hit for me with some compelling breakout sessions with more DX heroes. I am expecting big things on day 2.