Strategic Situation Analysis with SWOT

While no organization or individual can predict the future, organizations that aren’t ready for the future will be disadvantaged. I’ve asked one of my long-time associates to be a guest blogger on a topic that plays well to be prepared for the future. Frank Kowalkowski, the President of Knowledge Consultants, Inc. (see bio below), gives us a quick overview, delivering an excellent approach to being ready for the future by leveraging intelligent SWOTs. 

Summary – Enabling Situation Analysis/SWOT with Analytics

Today’s external environment is a considerable challenge in developing strategic foresight. How can we anticipate the volatile state of the landscape and separate out the stable part? Where do our opportunities lie for successful continuity, not just survival. What short-term and long-term issues lurk that may prevent achieving organizational goals? What should you act on, and what should you start watching? So many questions going forward and so little insight. Situation Analysis and SWT were designed to assist in assessing this condition. However, it has been the victim of aging usefulness.

Let us review for a moment. The goal of a strategic management effort is to develop a viable strategic foresight perspective for the organization. Situation analysis drives that foresight. Strategic change may include direction that ranges from simple changes to radical disruptive changes, depending on the stage of the organization's performance and the interests of management and related parties. The degree of change impacts the scope of the strategy effort, especially the effort for situation analysis.

Situation analysis with SWOT is used on a macro-strategic (enterprise-wide) basis or on a micro-scale applied to the tactical or operational part of the organization. SWOT analysis can also be applied to the study of competitors.

Why make changes to how Situation Analysis is done?

Major business modeling experts such as Michael Porter, Henry Mintzberg, and others have identified several reasons for concern and the need to upgrade to Situation Analysis with SWOT (SA/SWOT). Here is a summary of the issues for improving SA/SWOT value and quality:

1. The lack of rigor such as ‘forward looking’ analytics and lack of extended analytics to business models has left the result incomplete.
2. There is a lack of well-defined steps in applying SA to the strategy process. The approach varies with whoever is doing the analysis. There are as many variations as there are consulting firms.
3. The current SA/SWOT method is labor-intensive, human-intensive research taking up at least 50% of the effort.
4. The analytics that exist are historical in nature, and many predictive analytics are difficult to use. Few tools for strategic and tactical business analysis exist. Those have limited and complex analytic algorithms that discourage rigor in analysis.

Resolving each of these points

1. Forward-looking analytics

The history-based approach works but has limitations. History is extended into the future through various estimating techniques such as trumpet diagrams, linear trend analysis, and so on.

What is needed is the simplification of forward-looking decision algorithms that relate to capturing expected subjective conjectures and preferences through criteria evaluation. Recent advances in analytics using newer algorithms, Gen AI, and neural net AI techniques have made the SA/SWOT analysis steps more productive and of better quality.

On the left, you have a landscape category, in this case, Key Economic Factors. This is linked to Technology Trends, which in turn is linked to Social Trends, and last is the target, Business Strategies. Of course, the strategies you start with are the ones you have today, but you will also do this for future strategic foresight when you finally have that. The result is an assessment of a gap analysis for benefit and value determination if desired.

The first time you do this, it is usually a two-cycle effort: first, assess the impact on today’s strategies, which helps explain what is going on, and second, assess the impact on future direction. At the end of the day, you want to know the impact of the external landscape on the set of strategies for the next time. A path-to-point diagram such as the one below in Figure 1 helps expose the relationships needed to make it happen.

 

                                                                      Figure 1

This diagram can be extended beyond strategy to include capabilities (a tactical interest), Processes, Applications, and, eventually, Databases (an operational interest). At the end of the day, you want to know the impact of the external landscape on the set of strategies for the next time. A path-to-point diagram such as the one above in Figure 1 helps expose the relationships needed to make it happen. This type of analysis also provides the insight needed for strategic alignment with operations.

2. Using well-defined stages of SA/SWOT

Historically, each step of situation analysis and strategic planning has evolved into its own way of analysis with no underlying analytics framework. The linkage between steps is dependent on the human effort of intuitive alignment. Well-defined workflows using analytic agents that focus on analytic ensembles as agents are available today to make applying the analytics by managers and business strategic and tactical analysts simpler.

Situation insight makes visible the potential future direction the organization will take. It is part of the overall strategy process and critical to identifying the suite of strategies an organization should pursue. The net result of all this is to get a higher percentage of success in assessing direction. There are four stages of analysis to consider for SA/SWOT:

Figure 2 below shows the relationship of the four stages:

                                                                          Figure 2



Here is a brief comment on each stage:

Stage 1—External Environment—Landscape Analysis (e.g., categories like PESTLE, Industry Factors, World Economic Forum assessment, and so on as added categories) The output is a suite of externally ranked category elements of interest to the organization.

Stage 2 – Internal Environment – Strategic/Tactical/ Operational Macro views focusing on Existing Strategic categories (e.g., existing strategies, capabilities, initiatives, etc.) The output is ranked and related categories regarding the current strategic and tactical structure.

Stage 3 - SWOT Quadrant Mapping and Analysis, simple quadrant analysis, and External/Internal comparative integrated quadrant analysis. The output is a set of quadrant contents that combine the external and internal views.

Stage 4 – Strategy Formulation linkage, namely the Scenario and Forecast Strategy Development. The output from this stage is the set of strategies for the next period, along with scenarios and drivers that explain the strategy.

These four stages are typical situation analyses that lead to the rest of the strategic planning processes in many organizations.

 
3. Reducing the labor burden in SA/SWOT

Situation Analysis with SWOT is, by nature, a human endeavor supplemented by methods and support tools. The key to efficient and effective improvements in Situation Analysis is AI-enabled stages, especially the Landscape Assessment and SWOT parts.

The insight and analysis efficiency gained using automated analytics, such as Gen AI search tools, text generation for scenarios, and subjective Multi-Criteria Decision Making (MCDM) analytics, is significant. In Landscape and SWOT research, the gain is as much as a 75% improvement in time and cost.

 
4. Improving the analytics

Avoid ‘the devil is in the details’ efforts and focus on reducing complexity to focus on strategic and tactical issues. There are several key improvements in achieving the situation analysis goal through applying current advances in analytics.

The analytic-based method described here resolves many of the objections to the current approach. The theme here is ‘let technology do the legwork.’ Technology used here, especially AI-based technology, augments human insight for strategy development. This more rigorous approach resolves the concerns of experts in business modeling and strategy. The core idea is to have AI be the assistant to the manager/analyst doing the analysis.

Recent articles claim improvements of 25 to 35 % in MCDM analysis by using hybrid subject/objective analytics.

The list of suggested solutions below provides a starting point for analytics improvement.

Comments by Business Modeling Experts

Here are three of the several expert comments on issues with SWOT:

Michael Porter: Lack of analytical rigor. According to Porter, SWOT analysis does not account for the competitive forces in an industry.

Henry Mintzberg: SWOT analysis oversimplifies strategic planning by categorizing factors into strengths, weaknesses, opportunities, and threats. This leads to a narrow view of strategic issues and might result in missed opportunities or underestimated threats.

Kim Warren: SWOT analysis often lacks a clear link to organizational performance and decision-making. This leads to vague, and generic statements that do not drive specific actions or improvements.

Some Analytic Solutions that Address Weaknesses in SWOT analysis

Here are the five most significant considerations the updated SWOT approach has regarding analytics:

• Use Multi-Criteria Decision-Making Concepts. Applying MCDM analytic criteria to analyze the landscape categories and the 4 SWOT quadrants for element significance. This provides accounting for the influence of several preferences not just one or two plus it can uncover accelerators and barriers to success.
• Using multiple ranking approaches (composite ranking, correlation matrices, and Neural Nets) to confirm the validity of ranks and significance of relationships. This prevents domination by one analytic algorithm.
• Use context analysis and DNA algorithms to assess and uncover hidden or significant relationships that offer valuable strategic insight.
• Using labor savings to expand the perspectives of the landscape using added categories reflecting the current larger and industry-specific scope today of external impacts
• Provide scenario generation and strategic implications through AI tools that utilize the results of insights gained from SWOT quadrant analytics.

For further information contact:

For training, Consulting, and SWOT Demos, contact Frank Kowalkowski at kci_frank@knowledgebiz.com

For more information on the software used, contact www.WIZSM.io


BIO:

Frank Kowalkowski is President of Knowledge Consultants, Inc., a firm focusing on business performance, business analysis, data science, business intelligence, artificial intelligence, and statistical techniques across industries. More recently, Frank has been involved in conducting workshops, professional training sessions, and assessments of business structures and transformation, data science, analytics for process management efforts. He is the author of a 1996 book on Enterprise Analysis. His most recent publications are a featured chapter in the business book Digital Transformation with BPM. His chapter is titled “Improve, Automate, Digitize.” he also has a chapter in the business architecture book titled Business and Dynamic Change, and a chapter on semantic process analytics in the book Passports to Success in BPM, and most recently, a key chapter titled Intelligent Automation and Intelligent Analytics in the 2020 book Intelligent Automation.

Art for the 3rd Quarter 2024

 Gen AI created all of the art for the third quarter. I retrofitted my first album, Amazing Journey, with images to create art associated with each song. I did this for my second album, Ready or Not (click here), so it was time to equalize the whole music catalog. I expect to work on the Gen AI videos in the fourth quarter while new songs are in the hopper for 2025 to be released as singles if all goes well. While hand-created art will not be abandoned by me, I enjoy guiding AI to create images to match the themes of my songs. You can listen to my songs on popular streaming services right now. I'm up to 172K streams on Spotify and have qualified for "Discovery Mode" on Spotify for almost the whole catalog. Currently, my songs are on over a dozen playlists. I hope you like the music and the images. 

 

                                  Love and Acceptance

                                 Nobody Knows Me 

                                 I See Your Heart 

                                 Perfect Love

                                 Coming Up Sevens

                                 Siren Song 

                                 The Next Time I See You 

What Have Folks Been Reading in the 3Q 2024?

First, I'm pumped that the blog activity surpassed 1M hits with unwanted comments cleaned from vendors trying to leverage my posts. Unsurprisingly, AI was the most exciting topic of interest in the last months, as shown in the activity by the topic graphic below. The next was a tie for second, with Digital and Customer Journey topics gaining attention. Collaboration is still an important topic according to my audience, but Process is still hanging in there after two decades past prime attention. Also below is a graph depicting activity by country over and above the US and China, which dominate the activity. See below.

AI Productivity Scorecard

Organizations face challenges in this AI era, including justifying each AI-enhanced project, measuring the results' effectiveness, and determining where they are on their overall AI productivity journey. While the big picture regarding the productivity race is evident at the national level, we are participating in increasing productivity to create gains in wages, better corporate profits, and raising living standards. See the big productivity picture by clicking here.

Why an AI Productivity Scorecard?

Organizations must understand where they are in unlocking AI's full benefits and increasing optimal productivity. While each organization's AI journey is unique, knowing where organizations are regarding their full AI productivity potential is essential. The scorecard can act as a radar screen to show where organizations or individuals are in terms of full AI potential. Last year, I published a rough guide for AI progress that identified three significant eras for AI. Click here for the three major eras. While it is helpful to know where an organization utilizes AI, a more complete and multi-dimensional productivity scorecard is needed to score how AI is being leveraged for optimal AI productivity over time. See Figure 1 for the AI Productivity Scorecard.

Figure 1 AI Productivity Scorecard

AI Productivity Scorecard Explained

Ideally, an organization has pushed its productivity to the uttermost limits of possibility; in reality, today, few organizations have pushed the boundaries to optimal because of the investment in methods, skills, and techniques that will take time to mature and prove themselves to be very effective. Most organizations start small and grow to complete potential over time. The scorecard aims to measure the progress on the path to optimal productivity. The early AI efforts will start at the center of the radar screen (spider diagram) and move to the edges over time. The scoring from 1 to 5 will be a judgment based on the state of AI at a specific point in time. Remember that AI will grow and evolve; the target could be a moving goal line. To that end, I described what to look for on each scale (vector). While it isn't perfect, it will give business leaders a relative way to measure progress over time. Remember that the scorecard can be used to measure projects and efforts first. However, aggregate efforts can be overlaid for an overall score for an organization, be it a division of the entire enterprise.

Work Impacts Scale: (AKA productivity in work complexity)

AI is excellent at automating repetitive tasks, and there are lots of organizational opportunities to automate totally, assist humans, or collaborate with other AI components. See the Top 20 AI Technologies for 2024 by clicking here. The challenge is having AI agents/bots assist with or make decisions independently within guardrails of goals and boundaries. In an AI-heavy usage scenario, AI makes plans without human collaboration and acts on them with measurement later. It is essential for instantaneous and emergent situations.

Paradigm Impacts Scale: (AKA productivity in problem difficulty)

AI is excellent at optimization as it makes fewer mistakes than its human counterparts. This means that AI clearly sees creating more optimal outcomes while goals shift faster. It assumes that the data it consumes is reasonable, but AI can sometimes sense out-of-whack data. AI can suggest alternative approaches and enhance existing optimizations with new paths or alternative solutions. It involves the creativity of a team of generative AI and humans, initially leading to more AI-driven approaches. In some cases, AI can develop breakthrough views and approaches that can be implanted and optimized on the fly.

Context Impacts: (AKA productivity in scale increase)

AI can help with personal productivity by simplifying each task with more advanced research. However, thought needs to be given to the overall journey a person as a customer, employee, or partner is on towards individual goals that may need to be incorporated with team or organizational goals. Teams often have different skills that must be collaborated on one work impact (explained above). AI assists these teams in incorporating stovepipe skills into optimal team results. Organizations leverage individuals and teams that may or may not have conflicting goals to create the overall organizational goals. AI is great at seeing the big picture and tuning individual and team goals to dynamically support overall organizational and cross-legal entity goals.

Problem Impacts: (AKA productivity in change)

Problems known and static are easy for AI to help with, but AI shines where change is evolving the goals and governance targets. AI is built for change and thrives where things grow on trend lines. There are, however, situations that evolve beyond plans and anticipated scenarios. These are known as emergent problems, which used to be quite rare but are happening more and more. AI deals with changing dynamically and recognizes new scenarios that may require replan and adjustment.

Speed Impacts: (AKA productivity in acceleration)

When work is done regularly, it is much more apt to be automated in a normal and preprogrammed way. As business change velocities increase, AI plays a role in adapting to itself in new ways. In fact, AI agents and bots are great at sitting on the edge and acting instantaneously to dynamic optimization and governance goals. The faster the need for response, the more AI will likely play a key role.

I'd now like to demonstrate the use of scorecards through three examples. The first example is AI in automation. The second example is holistic and dynamic management with AI, and finally, the third example is emergent optimization.

Example 1: AI & Automation (see Figure 2 AI For Automation Scorecard)

Automation is the usual spot where organizations will apply AI successfully. In the scorecard, I depicted a typical AI automation project or program. Typically, these kinds of efforts are aimed at intelligent actions that focus on optimizing results with known problems at expected frequencies but range from personal to organizational impacts. A few example use cases include:

• Smart Chatbots,
• Straight Through Processing
• Knowledge Assists
• Recruiting
• Quality Inspections and Control

Figure 2: AI for Automation Scorecard

Example 2: AI & Management (see Figure 3 AI for Management Scorecard)

Dynamic management at the speed of change while detecting evolving conditions and suggesting tactical or strategic decisions is where AI shines. While the scope can vary from organizational to individual, the example below is aimed at the organizational level. A few example use cases are:

• Supply Chain Management
• Management Cockpits
• Production Line Management
• Warehouse Management
• Logistics and Delivery Management

Figure 3: AI for Management Scorecard

Example 3: AI & Service Team Deployment (See Figure 4 for Service Teams)

Infrastructure servicing is a problem that must be optimized and enhanced over time. Let's use an above-ground pipeline that spans thousands of miles over various terrains, where drones fly over to look for issues and deploy service teams to remote areas when a potential leak is sensed. The drone images will be scoured for known problems and analyzed for evolving conditions, considering local weather, material decomposition, and position norm contexts. Speenorms because of the safety and environmental concerns; however, false alarms are incredibly costly.

 

Figure 4: AI for Service Teams Scorecard

Net; Net:

Progress in AI adoption and resulting productivity needs to be measured, even though scientific precision might not be attainable. Though I have searched long and hard for a way to measure AI's progress, I am still looking for something useful. To that end, I have cobbled together something that will help individuals and organizations have a rough measurement of progress toward greater productivity with AI. I hope this helps others. However, comments for improvement will be appreciated.

Additional Reading:

AI Tech Types

AI For Good

Afraid of AI?

AI Must Increase Productivity or Else

The theme for the coming years will be a significant increase in productivity. According to my favorite definition from a Google search, “Productivity is a measure of performance that compares the output of a product with the input, or resources, required to produce it. The input may be labor, equipment, or money.”

AI must be a key driver to not only innovation but also a way to increase baseline productivity measures. It is a must at the macro level, by country and industry, and at the micro level, with AI-enabled projects. This is true for all on a personal basis and an organizational basis. It is not a zero-sum game where organizations win, and individuals lose. It balances organizational outcomes gained with personal satisfaction without time synchs forced on individuals inside or outside an organization. The good news is that we have high productivity rates in mature economies. See the GDP Per Hour Worked by Region in Figure 1. The bad news is that the productivity increase rate is not what it could be, averaging only a meager 2.1 percent on average since 1947 and a shallow level of 1.6 percent recently. See Productivity Change Rates by period in Figure 2.

                                          Figure 1 GDP Per Hour Worked by Region


The additional good news is that AI is capable and is growing in its influence and impact by the minute. As long as AI is applied in a goal-driven fashion governed by reasonable boundaries, the possibilities are endless. The individuals who control these goals and constraints will lead the way to greater productivity. We can’t sit still and must apply AI aggressively on a local basis, constantly looking to the global impact incrementally. Every country can benefit from AI and potentially leap up in productivity.

                                      Figure 2 Productivity Change Rates by Time Period

Net; Net:

AI has the potential to decrease the hours worked for all of us. An accurate "more with less" enabled by AI. This is true for those who complete repetitive simple tasks, those who make decisions at the tactical level for optimization of work while taking great care of customer, employee, and partner journeys, and those who set strategy or create response scenarios in an ever-changing set of markets, industries, regions, and legal frameworks. While AI is exciting in its potential for productivity, it carries the fear of change and control. Let’s manage this once-in-a-lifetime opportunity AI gives us. This is the first post in a series on the productivity and application of AI. Watch this space.

Art for the 2nd Quarter 2024

I continued experiments with Gen AI, leveraging Kaiber to create more music videos. These videos coincided with my new album, "Ready or Not." Please click here for an album summary. For a quick preview of each song, click here. I generated more AI videos for multiple songs. I started with a storyboard to tell the story of each song. Click here for my song videos so far. Please comment or subscribe as I deliver more in the future. I also created a few more fractals this quarter, as shown below. Visit my art website by Clicking here

Decisions

Layers

Vapors

What Have People Been Reading in the 2nd Quarter 2024?

 Again, AI and Customer Journey topics dominated the activity. However, Results-oriented communications /collaboration is rising fast as a topic of interest. Surprisingly, Processes made the leaderboard for the first time in a while. 

                                        Blog hits in the 2nd Quarter of 2024 

                                                Offshore Activity in the 2nd Quarter 2024