AI and Customer Journey topics will continue to gain momentum in 2024, and it is no surprise that AI topics are racing forward, led by Generative AI. What is surprising is the interest in the basics of Digital Transformation and Results-oriented Communications, aka goal-directed collaboration. There is the usual hunger for trends in business and technology in the new year as people orient themselves and recalibrate goals. There is consistent demand for Digitial Business Platforms (DBP). Another new trend is the re-emergence of old topics combined with AI, including Business Processes and RPA. There was quite a mixture of issues and a significant increase in reading momentum. Most of the increase comes from the U.S., Nordic Countries, and Asia.
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