During the third quarter, the interest in real-time business visibility was accelerated, emphasizing situational analysis. It makes total sense as events worldwide are interconnected and emerging, causing organizations to make the right decisions and apply the proper actions in a more timely fashion. This effort depends on unifying various data sources, usually in the cloud these days. You can see this in the pie chart below measuring the third quarter 2022 topics. It is also interesting that Northern European countries are keenly interested in these topics as they respond to war-related moves tactically while dealing with more strategic shifts related to climate and supply chains. See the offshore (non-US) hits by country. typically northern Europe is an early adopter of new technologies that link to business outcomes. YTD for 2022 shows an increased interest in customer-pleasing efforts as we slip into a downturn where the fight for customer loyalty will be crucial. So the quest for automation for profitability will have to be taken in light of customer acceptance.
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