I've recently been asked to describe and define transformation so that organizations, end-users, and vendors can claim transformation. According to the multiple definitions I found on the web, "A transformation is an extreme, radical change" So what do we deem extreme and radical? I would say that while pursuing a digital program, an organization discovers a new or dramatically extends a business model. An example would be an insurance company that became so great at insurance claims that it started a subsidiary to manage other organizations' claims. Another would be if an organization had a significant change in its competencies and skills that it looked and behaved radically different. However, there are incremental ways of sneaking up in these sweeping changes and transformations. So it might take a while to claim a true digital transformation.
While I don’t think that
transformation ends, there are points in the transformation process to declare
an organization transformed. To that end, I tried to develop a way to measure
if the transformation effort is significant. Besides the softer sides of
organizations like culture, organization, competencies, and skills that are
harder to measure, there are five dimensions of change that I was able to
noodle out to describe here. I'm sure this will morph over time, but this is my
first stake in the ground, and I'll go from here. See Figure 1 for a spider
diagram (aka Kiviat diagram) of the dimensions of transformation where I showed
a typical traditional process or application measured on the diagram. The idea
is to move the measurements to the edge as depicted by the red arrows. The five
dimensions are described below. While the shape will vary by organization, a
transformation would occur with an average of a "4" for each measure.
Figure 1 Transformational Dimensions
Innovation: You can find many business leaders and
business GURUs saying that innovation is the new area for competitive
differentiation. I find this hard to argue with as many new digital
technologies are emerging as business climates are changing and
new/non-traditional competitors are entering many industries. So organizations
that can match the many moving parts of customer need with the emergent set of digital
technologies at the right time will be pretty innovative. Like it or not,
change is accelerating, and how organizations deal with it will make the
difference in the survive, thrive, and capitalize continuum. If you are
reacting to table-stakes change, you might survive. If you are collaborating or
ideating on better solutions, you can go beyond survival. If you are
"built for change" and practice agile approaches, you are more likely
to thrive. If you practice "Out of the Box thinking and implement it
before others, you are likely to capitalize. Pushing this dimension to the edge
requires a stomach for risk. Take the risk to become innovative.
Personalization: Today, if you know your customer and
have much of the data accessible in one spot or as few as many, you have a good
chance for survival. However, this is the minimum. You need to know more about
your customer, which notably includes their overall goals and the goals of each
interaction with your organization. Organizational goals will often be at odds
with customer goals, so striking a balance between your organization's goals
and your customers' goals will be essential. This goal confusion is where
digital assistance and real-time analytics can help sharpen focus on what the
customer really wants. Listening to the customer sentiment emerging in their
voice and moving images can tell you a lot at the moment or over time.
Customers do not just want standard transactions aimed at organizational
outcomes; they want better practices aimed at their whole journey. This process
includes transactions outside of your organization's scope at times. This
process applies to employees, partners, and vendors as well. Pushing this
dimension to the edge will imply more short-term costs, but the outcomes will
be more profitable overall in terms of satisfaction and loyalty. Invest in
your constituents.
Scope of Impact: Often, short-term costs and timing
can be wrung out of departmental processes and workflows to the delight of the
accountants and the department heads. However, cross-organizational methods
that consider the goals conflicts between organizational units have proven to
deliver more benefits over the long haul. The short-term benefits for any
department may not be optimized, but the overall outcome will be better for
all. Savvy organizations will look at their internal processes and consider
comprehensive strategies that include external organizations. Some
organizations have outsourced tasks and functions to make them cheaper at the
cost of the end-to-end process. When something goes wrong in this case, the
"finger-pointing starts." More
progressive organizations will look at complete value chains, entire supply
chains, along customer/employee journeys. Pushing this dimension to the edge
takes longer and costs more, but the overall solutions are better. Journeys
constitute an important principle included in Industry 4.0 that pushes this
dimension to the edge. Break down the walls inside or outside your
organization.
Automation: Hyper-automation is a popular term today
that combines the automation benefits of many digital tech streams. There are
many benefits in this particular dimension that have driven BPM, RPA, and
Mining. While this is a good direction, this automation needs to become
intelligent and learn to become better over time. The collaboration of man and
machine starts to emerge to augment the humans involved in the processes. These
and future automation will be free to sense, decide, and act independently as
they learn over time. However, automation will need to be driven by goals and
guided by constraint guard rails. As more business conditions, events and
patterns become emergent and changing; this dimension will travel to the edge
over time. Free your automation to seek goals and be guided by constraints.
Secure Digital Tech: Digital technology will need to
emerge and mature. Organization's experiences with each technology stack, such
as iBPMS, RPA, Machine Learning, Mining, Data Mesh, Hybrid Cloud, Deep
Learning, Distributed Database, Chatbots, Knowledge-bots and Bots/Agents on the
Edge will play an essential role in the future. These unique digital
technologies have started to converge in profitable pairings and end up Digital
Business and Technology Platforms that work well together. Over time they will
become competent and help organizations self-adapt. Combine digital
technologies into platforms for better leverage.
Net; Net:
There are no universally accepted transformation definitions
that guide organizations today. This writing is my attempt to start one, and I
hope it evolves. You will see me use the above dimensions to rate example
implementations to show if a transformation is impactful enough to be declared
a transformation. Until then, each vendor will claim transformation victory,
and organizations will make changes incrementally. Remember that closer to the
edge means real transformation. Also, remember to give your organization credit
for softer progress implied by skill-building that leads to competencies.